The Madridification of Barcelona: How Barca went from ‘Més que un club’ to just another global superbrand


Jonathan Liew | The Telegraph
March 2017 | 10-minute read

Barcelona, the football club built by Joan Gamper at the start of the 20th century as an expression of Catalan regional identity, is now a global brand being leveraged for purposes that are only tangentially connected with football.

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