The Zlatan Effect: How Ibrahimovic changed Europe forever


Tom Adams | Eurosport
June 2018 | 30-minute read

By 2015, Sweden’s poorest suburb was Rosengard, where Zlatan grew up. Police classified the area as a hotspot for crime and social problems but Zlatan’s success required another story to be told: that even people from the poorest neighbourhoods can dream of life as a professional footballer.

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