How Brazil sold its soul – Nike, Luis Ronaldo and a deal with the Devil

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Sarthak Dev | Football Paradise
August 2017 | 19-minute read


Greed was never more than a stone’s throw away from the world’s most popular sport, but the events at Château de Grande Romaine on 12th July 1998, left debris much deeper than a lost World Cup final. It left a trail of its crumbling soul – drawn, quartered and auctioned.


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