Examining football clubs’ increasingly innovative use of social media

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Mike Henson | The Set Pieces
August 2018 | 8-minute read

In the past, football fans were somewhat taken for granted by clubs. I think they were tolerated rather than celebrated, but with so many distractions and leisure options available to fans now, clubs have to act very differently or you could end up losing those fans – maybe not to another club but certainly to other interests.

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